Plus Size In Fashion Industry

April 13, 2020

In the united states alone plus size clothing is now a 17 5 billion market but it remains one of the most underserved segments of the fashion industry. There is an interesting shift in plus size fashion as brands and retailers are paying more attention to this industry and community.

Why Plus Size Fashion Industry Is A Growing Niche Now Plus Size

But according to the women who are actually wearing clothes.

Plus size in fashion industry. Penney maurice s roman s eloquii woman within talbot s plus size and old navy all cater to this growing segment. Plus size shoppers have been majorly underserved by the fashion industry if not flat out ignored and change is desperately needed. There is a flourishing plus size retail market however.

I cannot tell you the amount of times that i an actual. While top fashion industry representatives in shanghai are committing to going fur free. Unraveling the plus size problem.

In 2014 sales in plus size fashion grew by 7 generating usd 17 6 billion into the industry. The fashion industry needs to do a better job of hiring promoting investing in and training plus size women to run fashion companies. Plus size departments are often small spaces hidden at the back of stores.

With e commerce being the biggest platform for consumers to access clothing that is not so readily available in stores the market has started to come to terms with. While body positive marketing is more visible than ever trendy options for plus size consumers across categories and price points are still rare. Today i share my thoughts and ideals around these changes.

The availability of plus size stores vs. The plus size clothing brands below are filling that necessary hole the fashion industry has created and doing it with high quality affordable items that make plus size shoppers feel seen and. Today she wears a 14 the number that usually marks the dividing line between standard and plus size fashion.

I f plus size fashion is a 17 5 billion industry why are plus size consumers still marginalized. Is it too late have they done enough what more can be done. Stores such as lane bryant ashley stewart torrid cato s macy s j c.

The fashion industry takes a lot of blame and to some extent the blame is fairly placed but not. The plus size fashion industry has been growing drastically over the past few years. Social goods gap and h m factory workers.

Why Plus Size Fashion Industry Is A Growing Niche Now Plus Size